GE - A cool place to work

I worked for GE for 6 years and sadly never had a chance to work in any of these departments. In the past few years GE has gone through a lot of changes, they have been getting out of their more risky GE Capital businesses (which revolve around the financial world) and have focused more on the GE Industrial businesses. They did this because after the recession, GE Capital crushed GE's stock with losses and they felt it was in the best interest of shareholders to remove this volatility.

GE Capital Businesses - High risk, high reward

GE Industrial Businesses - Lower risk, easier to forecast growth

Now that GE is focusing on Industrial businesses, they need to attract top talent, so they can keep evolving to further grow the company. “We act. We learn. We get better. We insist on being more than we are today. We are moving forward to become the Digital Industrial. Join us as we create the next wave of growth.” Jeff Immelt, 2015 CEO Letter. 

Some other interesting things to think about with GE:

·         They have been listed on the Dow Jones Index for 120 years and paid a quarterly dividend for 100+ years (www.GE.com)

·         One of original 12 companies to debut on the Dow Jones back on May 26, 1896 (finance.yahoo)

·         The GE conglomerate consists of eight subsidiaries in different industries

o    GE Aviation, GE Capital, GE Global Research, GE Healthcare, GE Home & Business Solutions, GE Oil & Gas, GE Power & Water, and GE Transportation (finance.yahoo)

·         Has been a Fortune 500 company for 21 years (finance.yahoo)

What I find amazing about GE is the fact they have been able to adapt their business for over 120 years. Now you see them taking to social media like they own it. Hopefully they are a company that is around for another 100+ years. All I know is in my mind, these commercials crush it... What do you think? 

'A snowballs chance in hell'

'Like talking to a wall'

'Catching lightning in a bottle'

Some other sites that talk about the campaign:

• http://www.digitaltrends.com/cool-tech/unimpossible-mission/
• http://www.adweek.com/news/advertising-branding/ad-day-ge-embarks-unimpossible-missions-saving-snowball-hell-169597
• https://www.rivaliq.com/blog/7-youtube-marketing-case-studies/
• http://adage.com/article/btob/ge-launches-campaign-featuring-unimpossible-missions/302639/