I recently signed up for a site called www.Socialbakers.com and they send out a weekly newsletter that lets you know whats going on across all social media. Sadly, I only have a 2 week trial, and after that you have to pay for a subscription, but take a look at the kind of data they send you, its pretty sweet. Every company with a digital marketing department would need to be in tune with something like this (seen Below).
Here are some highlights from the Social bakers Youtube:
Check out more here: https://www.youtube.com/user/socialbakers
I feel like this is something that every company should be a part of. Why? Its important that businesses focus on their core competency while leaving this analysis other companies that will do it well. When you see the pricing for this application its cheap when you think about it. An account is as low as 75$ a month, that is only $900 a year. The time savings this application gives you is worth well more then that. It probably would take a few analysts to even put together this level of data that would cost over $100K. Having a program like this gives you more time to focus on how your company will react to the market, and your competitors (See the pricing below). I'm even thinking about reaching out to them to see if they have a discounted account for people in school, I know I would like to play around with it more.
Summary of the email:
Jaguar has been crushing Facebook getting lots of fans through sponsoring the Invictus Games
JEEP
Jeep - has a lot going on
- They posted a lot of videos
- Fans constantly post pictures of their jeeps outdoors
- They have a Social Media Specialist neutralizing Trolls
Ford - crushing Twitter with content
- They have a number of high end cars that people love to look at
- The raptor - A truck
- Ford GT - Sports Car
- Mustang and other classics
- Forza6 a video game just came out and they are promoting with that game (on Xbox)
- The Ford Focus RS came out and has 320hp and is highlighted on the game
EMAIL FILE- SOCIALBAKERS
TOP Posts
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Facebook
Twitter
Profile
Name |
Total
Followers  |
Sum of
Profile Tweets |
Sum of
Mentions |
Interactions
per 1k
Twitter Followers |
Response Rate
for User Questions |
880 901
+ 2 439 |
7
|
6 619
|
1,96
|
0,0 %
|
|
Instagram
Profile
Name |
Total
Followers |
Interactions
per 1k
Instagram Followers |
Sum of
Interactions |
Sum of
Posts |
Sum of
Comments |
Sum of
Likes |
6 652 399
+ 74 307 |
347,71
|
2 300 208
|
21
|
6 951
|
2 293 257
|
|
YouTube
Channel
Name |
Total
Subscribers |
Sum of
New Videos |
Sum of
Views |
Sum of
Interactions |
5 154 666
+ 16 141 |
8
|
5 682 896
|
33 852
|
|
297 356
+ 2 983 |
12
|
3 230 408
|
4 432
|
|
VKontakte
Page
Name |
Total
Fans |
Sum of
Page Posts |
Sum of
Interactions |
Interactions
per 1k
VKontakte Fans |
Sum of
User Posts |
Response Rate
for Questions |
536 890
- 1 241 |
5
|
179
|
0,33
|
0
|
N/A
|
|
wow that is really interesting! I wonder if my company has a subscription to this - lots of travel companies up there!
ReplyDeleteI've heard a lot about Social Baker. This is interesting.
ReplyDeleteVery cool !
ReplyDeleteThis is great! My company of course has social media managers and analytics people who track all these kinds of things, but we all recently got an email saying they're looking to put together a more comprehensive snapshot of what we're standing on a regular basis, sort of like this, and they want every department to contribute their expertise so it'll be interesting to see what we all come up with!
ReplyDeleteNever heard of Social Baker until now! Very interesting!
ReplyDeleteVery interesting!
ReplyDeletePretty cool! How much is the subscription?
ReplyDelete